Zinmar Adkin is the founder of Cannaskope, a creative communications agency on a mission to create change through ethical and sustainable practices in the cannabis industry. With 17 years of experience in brand, marketing and corporate communications, honing her skills at London’s top creative agencies (including Saatchi & Saatchi and Adam & Eve) through building winning strategies for global brands within Procter & Gamble and General Mills. In 2014 she gained experience in a frontier market by developing the in-house communications for Myanmars largest private bank KBZ Bank. On a mission of 100% financial literacy, she helped move the nation away from cash to digital through the launch of the mobile financial service ‘KBZPay’, a joint venture with Huawei. On returning to the UK, she identified a gap in consumer education and created her blog ‘Roll with Z’. Zinmar writes about everyday CBD wellness, emerging industry trends, brands that help drive the growth of conscious consumerism. She is an Advisor to KSMA, an intermediary consultancy which creates paths towards a resilient future for Myanmar through the sustainable agriculture of industrial hemp.